Your storefront is your own shop, separate from the main marketplace. When you
turn it on you choose its web address — your business name, plus a short ending
that suits what you sell.
Add some products before you start. A storefront with nothing in it has nothing
to show.
Turn on your storefront and pick the address
- Open Settings, then Online Store.
- Find the Storefront section and turn on Enabled.
- Type the name you want in the address.
- Choose an ending from the list, such as myshop.farm.
- Click Select.
Your address appears under Custom Domain.
The name is yours to choose
Your business name is filled in for you, with a hyphen. You can delete the
hyphen, or replace the whole thing with anything not already taken.
Visit your store
Click Visit store in the storefront section, or use the storefront shortcut
in the top toolbar.
Change the address later
Click Modify in the Custom Domain section and pick a new one.
The old address stops working
Anyone using the old link — a printed flyer, a post, a bookmark — will not
reach your store. Change it before you advertise it, not after.
Your storefront does not take you out of the marketplace. Customers can still
find your products there as well.