Standard profile only includes name, logo, and address.
 Enhanced profile includes everything from standard plus published biography, website link, social media links, online store link, practices, certifications, full address, and location map.
 Public posts allows messages, images, and image galleries to be post on your public profile.
 Store link allows links to an existing online store on public profile and individual products.
 Reporting allows filtering, grouping, sorting, and aggregation to generate detailed reports.