Better Business Bureau

The Better Business Bureau (BBB) is a nonprofit organization that advances marketplace trust by setting standards for ethical business behavior and monitoring compliance. Founded in 1912, the BBB helps consumers find trustworthy businesses, brands, and charities through its accreditation program and comprehensive business reviews. The organization promotes honesty, transparency, and accountability by providing dispute resolution services, publishing consumer alerts, and offering educational resources that encourage informed purchasing decisions. Operating through a network of local offices across North America, the BBB’s mission is to foster a fair and trustworthy marketplace where buyers and sellers can build confidence and integrity.