HARD, LLC

We have our own unique, trademarked, lifestyle brand of apparel including shirts, hats, signs, decals, cups. We came up with this brand after deciding to retire, but did not want to "fully retire," just to be "half-assed retired." We came up with the acronym & it just fit. We target the baby boomers, but really anyone can fit the lifestyle. It's fun/funny & we have had positive feedback & good success traveling doing street fairs, car shows, and such