William & Mary Athletics


, VA 23185

William & Mary Athletics



Vision: William & Mary Athletics will boldly pursue excellence.

Mission: Athletics is an integral part of the educational experience at William & Mary. Our responsibility is to deliver a holistic experience with high standards of performance; providing an environment where champions of uncompromising character, fully engaged with campus and the community, prepare to make a positive impact in a complex and changing world.

Core Values:
Accountability: Taking ownership and responsibility for our actions;
Belonging: We welcome, respect and value individual differences while providing a safe, healthy and inclusive environment in which all have the opportunity to thrive.
Creativity: We foster a spirit of collaboration and curiosity to achieve creative and ingenious solutions.
Integrity: We do the right thing, always.
Service: We give of ourselves for the benefit of others.

One: Academic Excellence
Recruit, retain and graduate student-athletes by providing the resources, mentoring and support to excel academically.

Two: Competitive Success
Attract, recruit, develop and retain high-performing student-athletes who demonstrate the ability and potential to win championships.

Three: Financial Stability
Support the strategic priorities of William & Mary Athletics by maximizing revenue opportunities and managing expenses.

Four: Fulfilling Student-Athlete Experience
Provide resources, programming and an inclusive environment in which all William & Mary student-athletes can reach their full potential.

Five: Uncompromising Ethics
Create and sustain an environment that strives to always do the right thing with transparency and accountability.

Six: Excellent Facilities
Provide NCAA Championship caliber facilities to build and sustain winning teams that will enrich the stakeholders' experience.

Programs and Partners


Williamsburg, VA


Kelsey Sphar
Assistant Athletics Director, Marketing & Fan Engagement