Keyks World LLC, formerly Jae NYC Eats
Vendor
Keyks, originally from Queens, NY and recently relocated to Huntington Beach, Orange County, CA is a provider of unique, homemade, and artisanal baked goods and treats. We are mostly known for our Twinkie-inspired desserts called Keyks and childhood treats made in a more "delicious fashion" to bring a higher level of childhood nostalgia.
From our Filipino roots with our Ube, Pandan Coconut and Jackfruit with Fruity Pebbles flavors, to our original and popular Chocolate with Matcha, to breakthrough combination sets like the"Boozy Brunch" which includes Maple Bacon Rum and Bananas Foster with Salted Caramel Rum. Our flavors are a culmination of life experiences as told through a journey of diverse flavors, textures and colors.
Jae de Castro
Chef Jae, spent the majority of her career as a marketing and communications director in the financial and professional services world. It was not until she decided to become a stay-at-home mother did she realize her love for dessert making. Growing up her mother was known as the “dessert queen”. Her mom’s coveted sweet creations were requested at every “kainan” or family gathering, but it wasn’t till later in life did Jae realize this passion influenced and inspired her. Thus, the birth of Jae NYC Eats now known as Keyks.
Keyks, originally from Queens, NY is now in Orange County/LA. We are a provider of unique, homemade, and artisanal baked goods and treats. We are mostly known for our Twinkie-inspired desserts called Keyks and childhood treats made in a more "delicious fashion" to bring a higher level of childhood nostalgia to your palate and hearts.
Chef Jae’s innovative products and flavor pairings are inspired by our Filipino roots, memorable everyday experiences and travels.
As a domestic violence survivor, single parent, AAPI BIPOC Woman owned Small Business Owner Jae has made it her life work to create impact through the sharing of her story and her creations.
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