TRUBAR

TRUBAR is a rapidly growing, women-founded snack brand redefining the protein bar category through what it calls “indulgent nutrition” — delivering dessert-inspired flavor with clean, plant-based ingredients and no compromise on taste. Designed for modern consumers who want both function and enjoyment, TRUBAR combines bold branding, culturally relevant partnerships, and craveable innovation to make better-for-you snacking feel exciting, not restrictive. Sold locally at Walmart (Walmart exclusive on Cherry Sundae through Sept)