It's 1958

It's 1958 is the brand name behind artist Sira Pocovi. Her vibrant art aims to enhance spaces—whether it's a home, business, or outdoor landscape—with colourful pieces that bring joy to all who view them.

And what better way to bring happiness to a space than with a joyful portrait of beloved pets? Her love for her dog, Wednesday, inspired her to create countless portraits and shaped her belief that everyone, regardless of budget, deserves a pet portrait that brings them the same joy her portraits of Wednesday bring her. Beyond pets, Sira enjoys creating a wide range of subjects, from ocean-themed pieces to playful grim reapers engaged in sports—embracing the idea that anything and everything can be a source of inspiration.

This contrast between the dark line work and soft, pastel palettes reflects her personality and worldview: a world shaped by hardship and endurance, balanced by fleeting moments of silliness, kindness, and joy.

Sira feels extremely grateful to be part of such a rich art community – filled with brilliant artist she now calls friends – and to live and create on the unceded traditional territories of the Sḵwx̱wú7mesh Úxwumixw.