Superior Outdoor

Superior Outdoor is a locally-owned outdoor apparel brand inspired by the rugged beauty of the Lake Superior shoreline. We create versatile, sustainably made hoodies, tees, and hats designed for life outside—whether that’s a hike on local trails, a day on the lake, or a night by the fire. Every piece reflects the adventurous spirit of the North.

Rooted in the North. Raised by the Wilderness.