Anthony Allen

I’m a Christian hip-hop artist and creative entrepreneur using music and fashion to inspire people to live with purpose. My art is rooted in faith, and I believe that living for God brings clarity, peace, and real direction.

I’m also the founder of PURE, a clothing brand that stands for People United Releasing Everything — everything that distracts, destroys, or holds us back from becoming who we’re meant to be. PURE is about choosing a better path — one of integrity, intentionality, and freedom.

We offer hats and shirts with bold, message-driven designs — wearable reminders that what we represent matters. Whether through a verse or a hoodie, I want to spark real conversations and encourage people to live for something greater — ultimately, for God.