The Elephant In The Room

We have a supportive following throughout the New England area, we thrive on inspiring others and empowering change through our involvement in local events, craft fairs and organizations. We are well-prepared with vendor insurance and a fantastic setup. 

Our brand, "The Elephant in the Room," encapsulates our mission to foster social empathy, unity, and equality through our unique, hand-designed apparel, art, and accessories. The apparel is hand designed by Smidi himself. 
A clothing line that infuses each garment with a dose of positivity and inspiration that transcends mere fashion. Our creations—that include our Elephant apparel, spark conversations, so by wearing our apparel, it inspires dialogue and makes it easier to address difficult conversations. Intended to create social empathy between two people who may have never met, only to find out that we are all more alike than different.. Regardless of race, religion or gender, while adding a dose of positivity into all our products and apparel. Elephants are also one of the oldest symbols of good luck, wisdom and serenity. We hope that wearing our apparel brings you a trunk full of good fortune!🐘 

We have expanded our creations and products to include a delightfully colorful range of dog-themed art, dog tumblers, dog apparel, and accessories—each inspired by our beloved dog, Lady, who, is almost 15yrs old and still thriving.  She displays remarkable strength and sass despite facing some health challenges and continues to bring so much joy to our lives. All proceeds directly support her veterinary care. 

We blend creativity and technology seamlessly using bold colorful vibrant sublimation and splash art, featuring handcrafted, and digital creations all created in our home studio.