Amundsen

Amundsen is a family owned Norwegian lifestyle brand with a strong connection to exploration and nature. Jørgen Amundsen, a descendant of the legendary explorer Roald Amundsen, founded the brand in 2011. He drew inspiration from his ancestor's pioneering spirit and blended tradition with innovation.
Amundsen wants to encourage people to embrace outdoor life and the natural world through our Norwegian concept of "Friluftsliv," and motto "There’s no such thing as bad weather, only bad clothing". Amundsen is promoting sustainable, long lasting apparel designed for everyday adventures.