Mundella Foods PTY LTD
Vendor
As a first-generation WA dairy farmer; Hayden is extremely passionate about the dairy industry and believes Western Australia is one of the best places in the world to produce milk. Hayden is committed to help changing the dairy industry and sees the need to help change consumers perception of dairy. As a dairy farmer himself he practices the best animal welfare standards and believes happy healthy cows produce the best milk and in turn makes award winning dairy products.
Hayden has a unique edge on most other dairy processors as he produces the milk on his own dairy farm this gives him the ability to champion dairy from paddock to plate. This is also supported through social media and advertising campaigns.
In early 2022 Hayden decided it was time to pursue his dream of processing his milk to add value; this is when The Cheeky Cow was born to create a sustainable option for his dairy business; and he hoped by doing this it would give him the voice to make a positive impact on the entire dairy industry.
When the news broke that Margaret River Dairy Company had shut its doors Hayden was in the process of finding a new site for The Cheeky Cow as it had outgrown the factory on the farm; so negotiations started to try and bring the much-loved brand back into local ownership and keep the popular household products in fridges across the state. Manassen also owned Mundella foods and were keen to sell both companies at the same time; this was an opportunity to buy Mundella and Margaret River Dairy Company; bringing both back into Western Australian Ownership. Mundella also has a rich family connection to Hayden as his grandfather use to farm the dairy that Mundella was built on; and in 1971 sold it to Peter and Anne Hector who had built Mundella for similar reasons to Hayden out of necessity to create a business that sustains their dairy farm.
After several months of negotiations; The Cheeky Cow bought the two iconic Factories and Brands and on the 1st of December 2024 took ownership. At The Cheeky Cow we don’t take the responsibility lightly being the next custodians of these iconic brands and we are committed to sustainable growth and developing meaningful relationships with our retail partners to promote the importance of dairy in the day to day lives of consumers.
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