Fred's Fresh Roast

Business has always played a large role in our family. During the early 1930's my grandfather, Fred J. Noe Sr., began selling automobiles in Morristown, TN. He would select a car, drive it through town, stop at places of business and give tours of the vehicle. People trusted my grandfather. That trust built not just one time sales, but life long relationships with his customers. It wasn't rare for him to be the lifetime provider of vehicles to families in the area. An honest salesman. It sounds like a contradiction, however, my grandfather proved it could be done.

Following in his footsteps, my father, Fred J. Noe Jr. began selling cars in the same East Tennessee town his father did. While the times definitely had changed, my father continued the tradition of selling a product with honesty and trust just like his father had done for decades. He would continue doing so up until two weeks before his sudden death in 2005.

In 2018, our family decided to once again begin serving the great place of Morristown with a high quality product. We just decided to substitute the cars for the coffee. In honor of my father and grandfather, we named our company Fred's Fresh Roast. Roasting coffee in small batches, we ensure that you get the best and freshest cup of coffee around. Every bag has a roast date just so you know exactly how fresh our product is.

We look forward to serving you!

David J. Noe

Owner & Founder