[1] Standard profile only includes name, logo, and address.
[2] Enhanced profile includes everything from standard plus published biography, website link, social media links, online store link, practices, certifications, full address, and location map.
[3] Public posts allows messages, images, and image galleries to be post on your public profile.
[4] Store link allows links to an existing online store on public profile and individual products.
[5] Reporting allows filtering, grouping, sorting, and aggregation to generate detailed reports.