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Vendor Profile Management: One Profile, Every Market

This guide explains how to get the most out of a single vendor profile, when you might need more than one, and what to do if you end up with duplicates.

Your vendor profile is the foundation of everything you do on Marketspread. It holds your business information, tracks your market applications, stores your invoices, and connects you to every market you sell at.

Why You Only Need One Vendor Profile

A single vendor profile works across every market on Marketspread. There is no need to create a new profile each time you apply to a different market or event.

When you use one profile, you get:

  • One place for your business info -- your name, logo, bio, and contact details are shared everywhere
  • Centralized invoices and payments -- all charges from every market appear under one account
  • A single document library -- upload certifications and documents once, and they are available for any market that requests them
  • Complete application history -- see every market you have applied to, been approved for, or are currently selling at

Tip: One profile, many markets
Think of your vendor profile like a business card. You hand the same card to every market manager. You do not print a new card for each market.

How a Single Profile Works Across Markets

Here is how the system keeps things organized when you sell at multiple markets:

  1. You create one vendor profile under your organization account.
  2. You apply to any market directly from that profile.
  3. Each market tracks your relationship separately. Your season dates, booth assignments, and application status are managed per market -- but they all link back to your single profile.
  4. Your shared info stays in sync. When you update your bio, logo, or contact info, the changes show up everywhere.
What is shared What is per-market
Business name and logo Application status
Bio and contact info Booth assignments
Social media links Season signups
Certifications (USDA, AGA, CNG) Invoices from that market
Products and product lists Documents requested by that market
Manager name and photo Event attendance records

When You DO Need Multiple Profiles

Most vendors need only one profile. But there are legitimate reasons to have more than one:

  • You operate separate business entities. For example, "Sunny Farm Produce" (your vegetable operation under one LLC) and "Sunny Farm Bakery" (your baked goods business under a different LLC with a separate tax ID).
  • You need independent invoicing. Each business needs its own payment history, invoices, and financial records.
  • You have different market relationships. One business sells at farmers markets while the other does wholesale through a different set of venues.

Note: Not sure if you need a second profile?
If your products are all sold under the same business name and tax ID, you almost certainly need just one profile. Add your full product range to that profile instead.

Keeping Your Profile Healthy

A complete, up-to-date profile makes a great impression on market managers and keeps your account running smoothly.

Complete your profile

Make sure you have filled in:

  1. Business name and logo -- market managers see this when reviewing applications
  2. Bio -- describe your farm or business in a few sentences
  3. Contact information -- phone number, website, and social media links
  4. Mailing address -- used for correspondence and invoicing
  5. Manager name and photo -- adds a personal touch and helps market staff recognize you
  6. Certifications -- mark any applicable certifications (USDA Organic, AGA, Certified Naturally Grown)

Keep your information current

  • Update your mailing address if you move
  • Refresh your bio when your product offerings change
  • Add new certifications as you earn them

Use the Account Review reminder

Your vendor dashboard will prompt you periodically to review your profile for any issues. When you see this reminder, take a moment to confirm your details are still accurate.

How to Request a Merge If You Have Duplicates

If you accidentally created two vendor profiles -- or ended up with duplicates for any reason -- you can request that they be merged into one.

Step-by-step

  1. Go to your vendor dashboard. Look for the Account Review card that detects potential duplicate profiles linked to your account.
  2. Identify the duplicate. The system will show you vendor profiles associated with your account.
  3. Choose which profile to keep. The profile you keep (shown in green) will be your primary profile going forward. The profile being merged away (shown in red) will be retired.
  4. Add a note (optional). Explain briefly why you are requesting the merge. For example: "I accidentally created a second profile when applying to Springfield Market."
  5. Submit the request. A Marketspread administrator will review your request.

Warning: Choose carefully
Make sure you select the right profile to keep. The kept profile retains its name and settings, and the other profile's data is moved into it. You cannot undo a merge once it is completed.

What Happens During a Merge

When an administrator approves your merge request, the system automatically transfers everything from the merged profile into the kept profile:

  • Market signups -- all of your market relationships are moved over
  • Applications -- pending, approved, and historical applications are transferred
  • Season signups and booth assignments -- your booking history is preserved
  • Invoices and payment history -- every invoice is reassigned to the kept profile
  • Documents -- uploaded certifications and files are consolidated
  • Products and product lists -- your product catalog is combined
  • Store and order history -- online store data is transferred
  • Association memberships -- any association connections are moved
  • Profile data -- if the kept profile is missing information (like a bio or logo) but the merged profile has it, that data fills in the gaps

After the merge completes:

  • The merged profile is renamed and deactivated so it no longer appears in searches or lists
  • You receive an email confirming the merge is complete
  • All your data is accessible from your kept profile

Frequently Asked Questions

Can I undo a merge?
No. Merges are permanent. All data is transferred and the old profile is retired. Double-check your selection before submitting a request.

Will I lose any data?
No. All records from the merged profile -- market signups, invoices, documents, products, applications -- are transferred to the kept profile. Nothing is deleted.

How long does it take?
An administrator reviews merge requests manually. You can expect a response within a few business days. You will receive an email when the merge is completed or if the request is denied.

I accidentally created two profiles. What should I do?
Use the Account Review feature on your vendor dashboard to request a merge. Select the profile you want to keep and submit the request.

What if my merge request is denied?
You will receive an email explaining why. Common reasons include the profiles belonging to genuinely different businesses. If you think the denial was a mistake, contact support with additional details.

Can I merge profiles that belong to different organizations?
You need to have access to both vendor profiles under your account. If you manage vendors across separate organizations, reach out to support for help.


Need help?
If you have questions about your vendor profile or need assistance with a merge, contact the Marketspread support team.