Announcing Farmspread Messenger

Announcing Farmspread Messenger

April 3, 2018

Farmpread is excited to announce the release of Farmspread Messenger; a faster, easier and more direct way to reach both your customers and vendors.

Farmspread Messenger is fully integrated into the Farmspread platform, and is available to both market managers and vendors, whether you use Farmspread to actively manage your season or not.

Target the right group of contacts for your message with tag based distribution lists. Messenger makes it simple by automatically adding commonly used tags by default. Whether you need to broadcast a message to all your contacts, or target a specific group, it’s as simple as a single selection.

For longer messages, or ones requiring rich media, we offer complete email integration, including full HTML message support. Want to know if someone has read an email, it’s obvious with our built-in email status indicator.

Want to get someone's attention right away with a higher chance of getting noticed? We have you covered with SMS texting support. Farmspread knows the key to attracting customers is engagement. Some statistics to consider:

  • Text messages have a 98% open rate, while email has only a 20% open rate.

  • Text messaging has a 45% response rate, while email only has a 6% response rate.

  • 90% of all text messages are read in under 3 minutes.

  • Over 80% of American adults text, making it the most common cell phone activity.

Our SMS texting feature is unique in that it allows for back and forth communication with your customers. Our support for bi-directional messaging allows market-goers to feel even more connected. Markets and vendors alike can utilize messaging to reach their customers, providing higher customer engagement, and driving more traffic and sales.

Messenger adds to Farmspread’s already feature-rich platform. “We are proud of our ability to constantly innovate to meet the varied needs of our market managers and vendors,” says co-founder Adam Stokes. “We strive to be the most complete market management platform, connecting farms and food to folks.”

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